For this client, I pitched a branding concept built around the client’s request for a look that balanced both masculine and feminine qualities while capturing a sense of Old Florida charm. I developed a color palette and designed a logo and logomark that could adapt across multiple applications. The brand extended into signage and a suite of collateral—including business cards, rack cards, and handouts—ensuring a cohesive identity across touchpoints. This concept showcased how thoughtful design can bridge style and story, creating a brand that feels both timeless and approachable.